Understanding the techniques used to capture this meaning helps to provide better signals as to what our content relates to, and ultimately helps it to rank higher in search results. This post explores a series of on-page techniques that not only build upon one another, but can be combined in sophisticated ways. Click to add suggestions and build a list of topically aligned keywords. The Topical Keyword Tool helps you verify that the keywords you’re focusing on will give you authority & relevance for your actual category. Use On-Page.ai’s AI to determine the contextual relevance of your links (just like Google) and identify weaknesses in your link profile. As long as you’re regularly running scans, you’ll always have clear instructions with exactly what to do to either gain higher rankings or defend your top position.

This guide explores 13 essential on-page SEO elements, from E-E-A-T and keyword semantics to HTML tags and site architecture. It’s useful to start page by page when incorporating SEO into your site. Pick a webpage, then decide what you want to communicate, the target audience, and what you want someone to do after viewing the page.

HARO Link Building

• For instance, if you’ve ever seen a SERP entry with star ratings, a product price, or an event date, you’ve seen the power of schema markup in action.
• Everything SEO-related that doesn’t take place on a website is considered off-page SEO.
• It does this by comparing the content of the three top-ranking pages for your target keyword to your content.
• Buttons and links should be large enough to tap comfortably and spaced out to prevent accidental clicks.
• Say hello to more time and fewer headaches with WebFX’s on-page SEO services, which include everything you need to optimize and turn your site’s SEO into a revenue driver.

Internal links also tell the search engines what pages are important and how to get there. Because it is an integral part of SEO that can help you get higher rankings, reach a bigger audience and get more organic traffic. Beyond the keywords (topics) used in content on a webpage and how they’re discussed, there are several “keyword-agnostic” elements that can influence on-page optimization. Search Engine Journal investigated the effect of a page’s loading time on SEO and confirmed that page speed is a ranking factor in search results.

Improve your content’s readability with heading tags

It also SEO Anomaly indicates that you have researched and added value for your readers. Headings (H1, H2, etc.) organize your content and make it easier for users and search engines to understand. You can also use Ahrefs’ Competitive Analysis tool to improve your content.

Sometimes you want to create something bigger and better than what’s out there. So even though long tails have relatively low search volume levels, they’re much easier to rank for. Keyword research is usually the first step of any legit SEO strategy.